Selecting the right SEO tools can make a significant difference in the growth of small businesses. Below, discover the top options tailored for local, national, and ecommerce businesses—followed by a comprehensive comparison table to help you choose the best fit.
SEO Tools For Local Businesses
- SE Ranking
Perfect for local businesses wanting precise, location-based performance tracking and Google Business Profile management. - Localo
Designed to simplify and automate local SEO, with features like local rank tracking, review management, and citation building. - Moz Local
Useful for managing local listings, tracking reviews, and ensuring NAP consistency across platforms. - BrightLocal
Focused on local search audits, citation building, and reputation management.
SEO Tools For National Businesses
- Semrush
All-in-one platform for keyword research, competitor analysis, on-page SEO, and technical audits. Widely used for managing national campaigns. - Ahrefs
Renowned for its backlink analysis, site audit, keyword tools, and competitive tracking at scale. - Moz Pro
Beginner-friendly suite for comprehensive SEO—including site audits, rank tracking, keyword research, and link analysis. - Serpstat
Budget-friendly option offering keyword analysis, rank tracking, competitive research, and more.
The right SEO tools don’t just save you time—they empower you to make smarter decisions, uncover hidden opportunities, and accelerate your business growth. Choose wisely, optimize continuously, and let your tools become the foundation of your online success.
SEO Tools For Ecommerce Businesses
- Semrush
Extensive ecommerce toolset for keyword research, competitor analysis, site audits, and technical SEO. - Ahrefs
Excellent for product keyword discovery, backlink strategies, and content gap analysis. - AIOSEO (All in One SEO)
WordPress plugin optimized for ecommerce, with schema support, on-page recommendations, and WooCommerce integration. - Screaming Frog SEO Spider
Great for technical audits, broken link checks, and crawling large product catalogs. - Wix/Shopify
Platforms with built-in SEO features tailored to ecommerce needs
Comparison Of All The Tools
| Tool Name | Best For | Pros | Cons | Price |
|---|---|---|---|---|
| SE Ranking | Local SEO, multi-location businesses | Local SERP tracking, GBP sync, reviews management | Reports less advanced than premium tools | From $65/mo |
| Localo | Automated local optimization | Easy for beginners, AI-powered local tasks, citation management | Limited for non-local use | From $24/mo |
| Moz Local | Local listings & citations | Great for managing NAP and reviews across platforms | Limited technical SEO features | From $14/mo |
| BrightLocal | Local audits & reputation mgmt | Citation building, reviews monitoring, white-label reporting | Not an all-in-one SEO tool | From $39/mo |
| Semrush | National & ecommerce campaigns | All-in-one SEO, competitor research, PPC tools | Can be expensive, learning curve | From $139.95/mo |
| Ahrefs | National/ecommerce, link building | Best backlink data, deep keyword research, content explorer | No free plan, higher price | From $129/mo |
| Moz Pro | Beginner-friendly national SEO | Simple interface, good site audits, SERP keyword data | Data less deep than Ahrefs or Semrush | From $99/mo |
| Serpstat | National, budget-friendly all-in-one | Keyword research, rank tracking, batch analysis | UI not as polished, smaller data set | From $59/mo |
| AIOSEO | Ecommerce (WordPress sites) | Product schema, integration with WooCommerce, on-page SEO guidance | Only for WordPress | From $49.60/yr |
| Screaming Frog | Technical SEO for ecommerce | Advanced crawling, issues detection, up to 500 URLs free | Steep learning curve, not cloud-based | Free, Paid £199/yr |
