Our SEO work history, with the receipts to prove it.
For 7+ years we've run SEO for 100+ businesses across 10+ countries, mostly in the USA. This page shows exactly what we did for them, industry by industry, and the results straight from their Google Search Console and Analytics accounts. Client names are hidden to respect NDAs. The work and the numbers are not.
Combined receipt, 8 verified campaigns
| Item | Added |
|---|---|
| Organic clicks per 28 days, 3 sites | +31,270 |
| Revenue, 2 online stores | +$784,089 |
| Organic sessions, lead-gen site | +614% |
| Impressions, 6-month program | +135% |
Every line verified in GSC or GA.
- Home services
- eCommerce
- Healthcare and mental health
- Industrial automation
- RV and automotive
- Media and streaming
- SaaS and AI
- Coaching and edtech
- Legal services
- Agencies
What we actually did, client by client.
Open any engagement to see the platform, the starting problem and the full scope of work we delivered. These are the same deliverables your business would get, so judge us on the details.
Pool construction and maintenance company
Miami, Florida, USA. Ongoing retainer.
Scope of work
- Homepage UX redesign built as custom Elementor sections, plus redesigned About and How It Works copy.
- Internal linking audit across 22 service pages and 35+ city pages, then city and service landing pages built as reusable WordPress components.
- Link audit of all 129 blog URLs: found and fixed 3 broken links, 12 wrong-destination links and 71 links passing through redirects.
- Topical authority audit of 100+ blog posts to find cannibalising pairs and content gaps, followed by a 13-post blog cluster.
- Interactive pool cost calculator to capture high-intent "how much does a pool cost" searches.
- LocalBusiness schema for the whole site moved into one managed Google Tag Manager tag.
- Google Business Profile post fixes after Google kept rejecting posts, plus guest posts on home and design publications.
- 30-day click-through-rate plan with rewritten titles and meta descriptions for high-impression pages.
Custom camper van builder and dealer
Colorado, USA. Shopify store, ongoing.
Scope of work
- Recovery audit and plan for the main collection page after a Google core update hit organic traffic.
- Found that removing an SEO app had silently stripped all structured data sitewide. Rebuilt FAQPage, Product, AggregateRating and ItemList schema to win back product rich results.
- Keyword gap analysis grouped into 22 topic clusters, plus fixes for keyword cannibalisation across collection pages.
- Sitemap audit that flagged about 394 low-value URLs diluting crawl budget.
- Technical fixes made directly in the Shopify theme code, including render-blocking fonts and legacy FAQ code.
- State and city landing pages (Oregon, Texas, New Jersey, Arizona, Florida and more) delivered as paste-ready HTML.
- Blog cluster review of about 24 posts with a keep, merge or redirect decision for each one based on Search Console data.
- Conversion audit of a flagship product page and competitor backlink analysis.
Industrial automation group: distributor and machine builder
USA. Two sister brands.
Scope of work
- Competitor keyword gap analysis against 8 industrial competitors to find the searches buyers use that the client was missing.
- Page architecture planning so every product line and service has a page built to rank.
- Full services page blueprint split into 5 sections (parts, remote support, training, maintenance, evaluation) with keywords, heading briefs, FAQs and internal links.
- FAQPage and Service schema, deployed through Google Tag Manager so it is easy to maintain.
Corporate website of a publicly listed manufacturer
USA. Platform migration.
Scope of work
- SEO migration checklist covering redirects, metadata, canonicals, sitemaps and analytics continuity.
- URL-by-URL tracker for about 50 pages across the main site and the investor relations subdomain.
- One shared tracker so the client, the development team and our SEO team always knew who owned each step.
Coaching certification and leadership training platform
International. Wix to Webflow migration.
Scope of work
- Page-by-page SEO specs for every migrated page: meta, H1, headings, topics, content, internal links, image optimisation and schema.
- Master page inventory covering the legacy site and the newer subdomain properties.
- Header navigation redesigned over three rounds so the product ecosystem and each audience have a clear path.
- Schema managed centrally through Google Tag Manager.
Mental health practices: psychiatry, counselling and TMS
California and other US states. Three practices.
Scope of work
- Psychiatry practice: production-ready landing pages for California and Sacramento, with full JSON-LD schema, brand corrections and clear calls to action.
- Family counselling practice: homepage redesign, keyword mapping with opportunity scoring across 17 service categories, and a 57-topic blog plan.
- TMS therapy clinic: schema for a service hub and 8 condition pages, including anxiety, OCD, PTSD and pain management.
Independent film distributor and streaming platform
USA. Two connected websites.
Scope of work
- Competitor analysis against established film distribution platforms.
- Page architecture, keyword maps, blog cluster maps and full menu structures for both websites.
- Keyword master file of 72 keywords across 9 categories, plus genre landing page briefs.
- Technical audit processed into a 24-tab action workbook, plus schema and catalog-accurate content editing.
Online stores: outdoor furniture, toys and high-ticket products
USA. Multi-year engagements.
Scope of work
- Category and product page optimisation built around buyer-intent keywords.
- Content that attracts shoppers who are ready to buy, not just browse.
- Revenue, conversion rate and average order value tracked as the success metrics, not just traffic.
- Results for two of these stores are in the results ledger below: +$764K and +31% revenue.
Online will-writing service
United Kingdom. Analytics project.
Scope of work
- Google Tag Manager and GA4 installed on a custom PHP website.
- Found and fixed a PHP routing bug that was blocking Tag Manager's preview mode.
- Event tracking for the main call-to-action buttons and PDF downloads.
- PayPal purchase tracking through the data layer, so every sale is attributed to its channel.
White-label SEO for agencies
USA, UK and India. Long-term partnerships.
Scope of work
- SEO delivered under partner agencies' brands for their own clients.
- A 25-page white-label audit report template, including AI search visibility sections.
- Client retention reporting written to show progress clearly when a client is unsure about results.
- Repeatable audit methods for Shopify stores, local businesses and content sites.
Every result, printed as a receipt.
Each receipt compares two equal time periods from a client's own Google account. Click "Show the screenshot" to see the unedited report behind the numbers, including the lines that went down.
| Metric | Before | After |
|---|---|---|
| Clicks | 26.8K | 46.1K |
| Impressions | 4.63M | 6.53M |
| Avg. position | 47.4 | 35.9 |
| Metric | Before | After |
|---|---|---|
| Revenue | $2.68M | $3.45M |
| Conv. rate | 0.27% | 0.44% |
| Orders | 1,188 | 1,503 |
| Metric | Before | After |
|---|---|---|
| Sessions | 175 | 1,250 |
| Engaged | 103 | 701 |
| Form starts | 9 | 49 |
| Metric | Before | After |
|---|---|---|
| Revenue | $62.8K | $82.3K |
| Order value | $169.81 | $252.38 |
| Orders | 370 | 326 |
Orders dipped, but basket size rose 49%, so revenue still grew. We show the red lines too.
| Metric | Before | After |
|---|---|---|
| Clicks | 1.75K | 2.92K |
| Impressions | 127K | 190K |
| Avg. position | 26.4 | 21.4 |
| Metric | Before | After |
|---|---|---|
| Sessions | 457 | 533 |
| Engaged | 318 | 396 |
| Engagement | 69.6% | 74.3% |
| Metric | Before | After |
|---|---|---|
| Impressions | 472K | 1.11M |
| Clicks | 4.52K | 6.71K |
| Avg. position | 36.4 | 33.6 |
| Metric | Before | After |
|---|---|---|
| Clicks | 20.5K | 31.3K |
| Impressions | 3.71M | 4.63M |
| Avg. position | 49.8 | 46.0 |
Organic leads per day for a B2B SaaS and AI platform, built through programmatic and content-led SEO.
Year-over-year organic sessions for a local cleaning business through local SEO and service pages.
From freelance audits to AI search, one skill at a time.
Prablay grew out of hands-on client work, not a pitch deck. Each stage added a capability that our clients still use today. Dates come from the results in the ledger above.
- The beginning
Hands-on SEO and white label
Jay Parmar starts delivering audits and on-page SEO directly, and for agencies under their brands.
- 2021 to 2023
eCommerce revenue SEO
Store work shifts the target from traffic to revenue, orders and order value. Receipts 002 and 004.
- 2023 to 2024
Lead generation at scale
Local and service-business SEO built around form fills and calls. Receipt 003.
- 2025
AI-assisted content
AI workflows let the team ship more useful content without losing quality. Receipt 006.
- 2026
AI search and GEO
Optimising for ChatGPT, Gemini and Google AI Overviews alongside classic rankings.
The same five steps behind every result on this page.
No black box. You know what we are doing each month, why we are doing it and what it changed.
Discovery call
We learn your business, customers, margins and goals before touching anything.
You get: agreed goals and KPIs
Deep audit
Technical health, content, rankings, competitors and Google Business Profile.
You get: a prioritised audit report
Growth plan
A custom roadmap ranked by impact, so the biggest wins ship first.
You get: a 90-day plan with targets
Execution
Our team implements fixes, content, schema and links, with regular updates.
You get: work logs you can check
Reporting
Plain-English monthly reports on rankings, traffic, leads and revenue.
You get: what worked, what didn't, what's next
Why this page shows the receipts, not the promises.
I started Prablay because I kept meeting business owners who were paying for SEO they couldn't see. Long reports, rankings for keywords nobody searches, and nothing that connected the work to calls, leads or sales.
So we run SEO the other way round. Every task has to point at a number you care about. Every month you see what moved, what didn't, and what we're doing next. That's why this page includes the numbers that went down too.
After 7+ years and more than 100 clients, the rule hasn't changed. If the work isn't moving your business, you'll hear it from us first, along with the plan to fix it.
Jay ParmarFounder, Prablay Marketing
Tools and platforms we work in daily
Before you hire us.
Why are client names hidden?
Most of our clients sign NDAs, and their competitors read agency portfolios too. On a call we can walk you through relevant work in more detail where the client allows it.
Are these results real?
Yes. Every receipt comes from a client's own Google Search Console or Google Analytics account, compares two equal periods, and links to the unedited screenshot. We even include metrics that went down.
You're based in India. Can you work with US businesses?
Most of our clients are in the USA. We work across US time zones, report in US English and dollars, and have done local SEO for cities from Miami to California.
How fast will I see results?
It depends on your site, competition and how quickly changes go live. Receipt 005 shows +67% clicks in the first month, but most campaigns build over 3 to 6 months. Your free audit includes a realistic estimate.
Have you worked in my industry?
The work history above covers home services, eCommerce, healthcare, industrial B2B, automotive, media, SaaS, coaching, legal and agencies. If yours isn't listed, the audit shows how our process applies to your market.
Your business could be receipt 009.
Send us your website. In a free audit we'll show you what's holding your rankings back and which numbers we'd expect to move first, before you pay anything.
| Metric | Before | After |
|---|---|---|
| Clicks | ... | ? |
| Leads | ... | ? |
| Revenue | ... | ? |
