Selecting an SEO agency is not a creative decision—it is a commercial and strategic investment. Businesses today are not just looking for rankings; they want predictable growth, qualified leads, and long-term visibility that survives algorithm updates.
At Prablay Marketing, our SEO process is built around clarity, accountability, and performance. This detailed guide explains exactly how we work, how we think about SEO, and what clients can realistically expect when partnering with us.
This is not a sales pitch. It is a transparent explanation of our methodology.
Who We Are: A Performance-First SEO Agency
Prablay Marketing is a specialised SEO and digital marketing agency focused on organic growth that supports real business outcomes. We work primarily with service-based businesses, SMEs, consultants, and growing brands that rely on search visibility to generate leads and revenue.
Rather than offering generic digital marketing bundles, we focus deeply on:
- Search engine optimisation (SEO)
- Technical SEO and website health
- Content optimisation and authority building
- Conversion-focused organic growth
Our strength lies in execution backed by strategy, not surface-level SEO activities.
Our SEO Philosophy: Business Metrics Over Vanity Metrics
Many agencies chase traffic for reporting purposes. We do not.
At Prablay Marketing, SEO success is defined by:
- Visibility for commercially relevant keywords
- Growth in qualified organic traffic
- Improved lead flow and conversion paths
Long-term authority, not short-term spikes
Every SEO decision we make is tied to search intent and business value, not just keyword volume.
At Prablay Marketing, my belief is simple—SEO should drive real business outcomes, not vanity metrics. Every strategy we build is rooted in transparency, ethics, and long-term growth. If it doesn’t add measurable value, we don’t do it.
Our Structured 90-Day SEO Framework
SEO without a framework leads to random execution. Our approach follows a clearly defined, phased structure.
Month 1: Discovery, Audit, and Strategy Foundation
We begin every engagement with a comprehensive discovery phase. This ensures we understand not just your website, but your market, competitors, and revenue goals.
This phase includes:
- Full technical SEO audit (crawlability, indexing, performance)
- Google Search Console and GA4 analysis
- Competitor benchmarking and gap identification
- Keyword research focused on intent (informational, commercial, transactional)
- Website structure and internal linking assessment
The output of this phase is a clear SEO roadmap—what will be fixed, what will be optimised, and where growth opportunities exist.
No execution starts without strategy approval.
Month 2: Technical Fixes and On-Page Optimisation
Once the roadmap is defined, we move into execution.
- Technical SEO implementation typically includes:
- Resolving indexing and crawl errors
- Improving Core Web Vitals and site performance
- Fixing duplication, canonical, and redirect issues
- Optimising site architecture for clarity and scalability
In parallel, we optimise priority pages by:
- Aligning content with search intent
- Improving on-page SEO (titles, headings, internal links)
- Strengthening topical relevance and clarity
- Enhancing conversion elements where applicable
This phase ensures your website is search-engine friendly and user-ready.
Month 3 and Beyond: Authority, Content, and Growth
SEO growth is driven by consistency and authority.
Ongoing activities include:
- Content optimisation and strategic content creation
- Topical authority development within your niche
- Ethical link acquisition from relevant sources
- Expansion into additional keyword clusters
- Continuous monitoring and optimisation
This is where momentum builds and organic traffic starts converting into business outcomes.
Technical SEO: The Backbone of Sustainable Rankings
Technical SEO is not an add-on—it is foundational.
Our technical SEO capabilities cover:
- Indexing and crawl budget optimisation
- Core Web Vitals and page speed improvements
- Logical site architecture and URL structuring
- CMS-specific optimisation (WordPress, Shopify, custom stacks)
Clean handling of migrations, redesigns, and expansions
Without technical stability, content and links underperform. We ensure your site can scale without SEO debt.
Content & On-Page SEO: Built for Users and Conversions
Content is not created to “fill blogs.” It is created to solve problems and capture demand.
Our content strategy focuses on:
- Search intent mapping before content creation
- Optimising existing content before creating new pages
- EEAT-aligned structure and clarity
Conversion-focused CTAs and user journeys
Continuous content refresh to maintain rankings
We prioritise quality, relevance, and usability over publishing volume.
White-Hat Link Building and Authority Growth
We strictly follow ethical, white-hat SEO practices.
Our link strategy avoids:
- PBNs and spam networks
- Automated or low-quality links
Risky tactics that trigger penalties
Instead, we focus on:
- Relevance-driven link acquisition
- Authority and trust building
- Long-term domain credibility
Protection against algorithm volatility
The objective is sustainable authority—not temporary ranking boosts.
Reporting, Communication, and Transparency
SEO should never feel like a black box.
Our reporting includes:
- Keyword movement and visibility trends
- Organic traffic and engagement insights
- Technical SEO status updates
- Work completed vs planned activities
Strategic recommendations for the next phase
Clients communicate directly with the SEO specialist handling their account—no unnecessary layers, no generic reports.
Pricing Model: Flexible and Fair
We understand that businesses have different needs.
Our engagement models include:
- Monthly SEO retainers
- Hourly SEO support
- Project-based SEO (audits, recoveries, migrations)
- Dedicated Experts
There are no hidden costs. Scope, deliverables, and timelines are clearly defined before work begins.
Setting Realistic SEO Expectations
We do not promise overnight results.
A realistic SEO timeline looks like:
- 0–3 months: Technical stability, early keyword movement
- 3–6 months: Traffic growth and visibility improvement
6–12 months: Authority, lead consistency, scalable growth
SEO outcomes depend on competition, market demand, and website maturity. We communicate risks and constraints openly.
Risk Management and Exit Transparency
Clients retain full ownership of:
- Content
- Data
- Accounts
SEO assets
If an engagement ends:
- All work is handed over cleanly
- No dependencies or lock-ins
- No risky practices left behind
We build SEO assets that remain valuable even after the partnership.
Why Businesses Choose Prablay Marketing
Clients work with Prablay Marketing because they want:
- SEO grounded in strategy, not guesswork
- Ethical practices aligned with Google guidelines
- Clear communication and accountability
- Long-term growth, not short-term tactics
This blog reflects exactly how we operate—openly, methodically, and with performance as the priority.
